Every interaction between your dental practice and a patient is a component of marketing. Dental marketing starts with outlining a good strategy composed of the following three items. First, the need to establish dental practice’s revenue goals, the types of service(s) and enjoy treating and what the ideal patients look like that you serve well. Second, want to have a third party interview those ideal patients to better understand how one practice is different than other practices and why they value for that difference. Third, want to research the competitors and figure out how they are positioning themselves.